Global Gaming – Why You Need Translation for the Video Game Industry

Gamers are no longer a niche market, and it is now more important than ever for companies to translate their products into different languages in order to appeal to wider audiences. One reason for this is the booming mobile game market although computer and console options also continue to grow. This is also important for the competitive Esports industry where people from all around the world battle it out for top prizes.

If your company does not offer games and documentation in their language of choice, gamers will not give it a second glance or recommend it to their friends. You can lose out on a lot of revenue if you do not invest smart translation services.

The Global Gaming Industry Grows Constantly

Ever since computer and video games entered the market decades ago, the global gaming industry has grown extensively. The research shows that the number of active gamers in 2022 topped 2.95 billion, and the numbers promise to rise even more in the coming years. The two countries most involved in video gaming are China and the United States, but as access to technology and faster and more reliable Internet connections spread, so too does the love of playing online and on consoles all around the world.

Any gaming company with an eye on growth and profits must take advantage of this international interest in tech-based pastimes. In order to do that, they need to offer everything from the games themselves to strategy guides to merchandise in multiple languages.

How Translation Services Help You Succeed in a Busy Industry

Gaming companies who translate their content into different languages increase their player base and the money they earn from them. This not only increases the number of initial purchases of the game, but also contributes to more in-game transactions. Some companies use these as a large part of their revenue model. If you only market and offer these in one language, so many people will not bother to look twice. Also, people want to know the story behind the games they play because it adds so much more to the enjoyment of the action. Therefore, translation services directly affect sales numbers and the return on your initial development investment.

Another huge part of success in this industry is convincing players to recommend your game to their friends and peers. People are much more likely to join a multiplayer game if there is a high population already. Even single-player games get great boosts to popularity from reviews and word-of-mouth advertising. Just imagine how quickly your brand can grow with people all around the world telling others to buy each new release.

It may seem that the world of business translation should focus on more serious service niches. In truth, many multilingual experts focus on finance, healthcare, education, and government work. It is important to remember that every company shares the same goals: to reach as many people in their target audience as possible, to satisfy their needs and get great feedback and reviews, and to increase revenue and profit potential for both the short and long-terms.

The gaming industry is no different, which is why it makes sense to engage the services of one or more professional translators with an excellent grasp of the written languages most of your players use. Boost the popularity of every game, get better feedback from gamers, and help more people have fun no matter where they live and play.